In today’s competitive UK hospitality industry, hotels must continually seek innovative hotel marketing tips to attract and subsequently retain guests. Why? Effective marketing strategies can significantly improve hotel revenues and profitability. So,…

In the ever-competitive world of hospitality, hotels of all sizes can face a multitude of challenges. Utilising a Hotel Consultant, to acquire specific industry-related expertise, can prove the difference between a hotel…

In today’s competitive hospitality landscape, owners and general managers of small hotels struggle to find the pricing ‘sweet spot’. Striking an optimal balance between attracting guests and maximising revenues can feel like…

In today’s dynamic travel landscape, static hotel pricing is quickly becoming a thing of the past. Enter hotel dynamic pricing – a strategy that many hoteliers deploy, on the basis that it…

In a highly competitive industry, revenue management systems (RMS) for hotels have become essential for properties to compete effectively in real-time, utilising automation and data-driven insights to maximise revenue and profitability to…

A variety of pricing strategies are used by hotels to maximise occupancy and revenues. Some common hotel pricing strategies you may have heard of are Dynamic Pricing, Length of Stay Pricing and…

Yield Management, in hotels, is one of the earliest techniques used for the purpose of maximising revenues. Pioneered by the airlines in the United States in the 1980’s and later adopted by…

Hotel owners use revenue management consultants for a multitude of reasons. In some cases, it is to acquire experience and knowledge because their property is failing to reach its goals, but it…

Hoteliers in the UK are contending with a challenging economic environment that has seen the cost of living and energy soar, huge labour shortages, interest rates rising and now, a recession. An…

Hotel occupancy rates can be indicative of success, but they must be viewed in context, alongside other key metrics such as Market Penetration Index (MPI), which offers a way to compare your…