Significant transformation is being driven by AI in the hotel industry, a realm traditionally characterised by human interaction and personalised service. This technology is rapidly reshaping how hotels engage with guests and…

In the high-stakes game of hospitality, where both average daily rates and occupancy rates are calculated bets, a misplayed hand can cost you profitability. Hotel owners and general managers, despite their experience,…

In an era of unprecedented disruption, navigating the complexities of the hotel market requires a data-driven, proactive approach. From the rise of artificial intelligence (AI) to the increasing importance of guest data…

Revenue Management KPIs and metrics are essential tools for key stakeholders such as general managers, hotel owners, investors, marketing teams, revenue managers and sales teams to manage and measure performance in the…

The hospitality industry thrives upon creating exceptional guest experiences, but in today’s competitive landscape, offering comfortable rooms is not enough. Hotels that flourish understand the power of hotel ancillary revenue – the…

Online Travel Agencies (OTAs) have revolutionised the way travellers plan and book their trips – they offer a vast selection of properties, often at competitive rates and make booking hotels easy and…

In today’s competitive UK hospitality industry, hotels must continually seek innovative hotel marketing tips to attract and subsequently retain guests. Why? Effective marketing strategies can significantly improve hotel revenues and profitability. So,…

In the ever-competitive world of hospitality, hotels of all sizes can face a multitude of challenges. Utilising a Hotel Consultant, to acquire specific industry-related expertise, can prove the difference between a hotel…

In today’s competitive hospitality landscape, owners and general managers of small hotels struggle to find the pricing ‘sweet spot’. Striking an optimal balance between attracting guests and maximising revenues can feel like…

In today’s dynamic travel landscape, static hotel pricing is quickly becoming a thing of the past. Enter hotel dynamic pricing – a strategy that many hoteliers deploy, on the basis that it…