Case Study 3 – Small Independent Inn
Case Study Highlights
Increase the accommodation revenue at an independent luxury inn
ADR, YOY
Revenue growth, YOY
THE BRIEF
This small independent inn had recently expanded its bedroom inventory by converting an adjacent property in to five luxury bedrooms. With a fresh new look, their goal was to attract higher-spending guests and maximise their revenue potential. As a small property they needed a cost-effective way to gain revenue management expertise to support their on-property team.
They appointed MavREV to strategically optimise their revenue and position their brand as an independent luxury inn amongst their new target audience and local competitors.
OUR APPROACH AND RESULTS
MavREV provided an outsourced revenue management service which increased this property’s Average Daily Rate (ADR) by 17% and grew Accommodation Revenue by £81k. We achieved these fantastic results by:
- Recategorising their entire inventory to highlight their new luxury features/status
- Sourcing a new, suitable Property Management System (PMS), Channel Manager & Booking Engine that offered a greater number of integrations
- Managing each of these systems to acquire the desired segmentation and attract higher-spending guests
- Providing regular insights to continuously optimise revenue performance
BOOK YOUR REVENUE MANAGEMENT AUDIT
We are set up to provide a complete revenue management service and serve as a friendly, proactive addition to your on-property team. Are you ready to improve your property’s revenue performance?
Get In TouchWHAT OUR CLIENTS SAY
MavREV has provided a very professional and strategic approach to our room revenue management since October 2018. Dominic has spent time understanding our property and competitors and has tailor made a bespoke strategy for our business. As a result of this, we have seen a vast improvement in the performance of our rooms, with a significant increase in our occupancy and room rates.
4 STAR INDEPENDENT INN
OUR SERVICES
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OUTSOURCED REVENUE MANAGEMENT
We’ll provide revenue management expertise to maximise revenues at your property.
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MAVPERFORM REVENUE MANAGEMENT SYSTEM (RMS)
We’ll utilise our very own Revenue Management System (RMS) to improve your RevPAR.
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HOTEL REVENUE CONSULTANCY
We’ll apply our expert knowledge to a specific project to help you reach your revenue goals.
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REVENUE MANAGEMENT AUDIT
We’ll identify opportunities for your property to improve revenues.
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