Case Study – 4 Star Hotel
Case Study Highlights
Devise and implement a revenue strategy to drive strong growth for an 80 bedroom 4 star town-centre hotel
This town-centre hotel recognised that its fixed pricing strategy was limiting their revenue potential whilst their key competitors were effectively using a dynamic pricing strategy to grow market share and boost occupancy rates. The client lacked the in-house skills to adapt their pricing strategy and strengthen their property’s position in the local market. They needed to take a fresh approach to their pricing strategy and find a cost-effective revenue management solution that would help them increase their accommodation revenue and maximise their market position for the long-term.
OUR APPROACH AND RESULTS
MavREV provided an outsourced revenue management service which increased Revenue Per Available Room (RevPAR) by 63% Year-Over-Year (YOY) and in the same period grew Total Revenue by £881k, exceeding budget expectations by £265k. We achieved these fantastic results by:
- Introducing a bespoke dynamic pricing strategy.
- Applying new inventory controls which optimised revenue from various sources of business.
- Configuring and seamlessly implementing the Channel Manager.
- Subsequently managing both the Channel Manager and the Property Management System (PMS).
- Providing regular insights to continuously optimise revenue performance.
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