Remote Revenue Management
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Case Study 2 – Town-Centre Hotel

Case Study Highlights

Optimising the accommodation revenue at a recently renovated 95+ bedroom town-centre hotel

10%

ADR, YOY

£334k

Revenue growth, YOY

THE BRIEF

This town-centre property with over 95 bedrooms had just invested significantly to convert part of its under-performing Food & Beverage and Function Space into additional bedrooms. Their goal was to become an accommodation-led property, but they lacked the skills needed on-property to optimise their revenue strategy and exploit their new inventory.

They appointed MavREV to provide an outsourced revenue management service to help their team deliver their revenue goals whilst further establishing their position as a great value, premium hotel in the local market.

OUR APPROACH AND RESULTS

MavREV created and delivered a bespoke revenue strategy which increased this property’s Average Daily Rate (ADR) by 10% and grew accommodation revenue by £334k. We achieved these fantastic results by:

  • Conducting a thorough benchmarking exercise to redefine the competitive landscape
  • Adjusting their pricing strategy to incorporate new inventory
  • Automating distribution of availability and prices to each distribution channel via their Channel Manager, Property Management System (PMS) & Revenue Management System (RMS)
  • Reconfiguring and managing the Channel Manager, PMS & RMS to optimise prices based on both market and property conditions
  • Providing regular insights to continuously optimise revenue performance

BOOK YOUR REVENUE MANAGEMENT AUDIT

We are set up to conduct a complete revenue management audit and serve as a friendly, proactive addition to your on-property team. Are you ready to improve your property’s  revenue performance?

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OUR SERVICES

  • OUTSOURCED REVENUE MANAGEMENT

    We’ll provide revenue management expertise to maximise revenues at your property.

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  • MAVPERFORM REVENUE MANAGEMENT SYSTEM (RMS)

    We’ll utilise our very own Revenue Management System (RMS) to improve your RevPAR.

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  • HOTEL REVENUE CONSULTANCY

    We’ll apply our expert knowledge to a specific project to help you reach your revenue goals.

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  • REVENUE MANAGEMENT AUDIT

    We’ll identify opportunities for your property to improve revenues.

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Lucy NevilleLucy Neville
15:15 16 May 23
MavREV have provided an Outsourced Revenue Management service to us since 2018. Dominic created a revenue strategy to help us achieve our goals by spending time to understand demand, our guests and our local market. He also implemented dynamic pricing, increased our distribution and continually analyses our performance. Consequently, we have seen our revenue more than double in the time we have been working together and we hope to be able to continue to do so for many years to come!read more
Susie WinderSusie Winder
13:29 06 Dec 21
MavREV has provided a very professional and strategic approach to our room revenue management since October 2018. Dominic has spent time understanding our property and competitors and has tailor made a bespoke strategy for our business.As a result of this, we have seen a vast improvement in the performance of our rooms, with a significant increase in our occupancy and room rates.It is always a pleasure to catch up with Dominic at our regular meetings to discuss recent performance and future goals. We feel very fortunate to be able to trust this side of our business in what we feel is very safe hands.read more
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