Case Study 2 – Town-Centre Hotel
Case Study Highlights
Optimising the accommodation revenue at a recently renovated 95+ bedroom town-centre hotel
ADR, YOY
Revenue growth, YOY
THE BRIEF
This town-centre property with over 95 bedrooms had just invested significantly to convert part of its under-performing Food & Beverage and Function Space into additional bedrooms. Their goal was to become an accommodation-led property, but they lacked the skills needed on-property to optimise their revenue strategy and exploit their new inventory.
They appointed MavREV to provide an outsourced revenue management service to help their team deliver their revenue goals whilst further establishing their position as a great value, premium hotel in the local market.
OUR APPROACH AND RESULTS
MavREV created and delivered a bespoke revenue strategy which increased this property’s Average Daily Rate (ADR) by 10% and grew accommodation revenue by £334k. We achieved these fantastic results by:
- Conducting a thorough benchmarking exercise to redefine the competitive landscape
- Adjusting their pricing strategy to incorporate new inventory
- Automating distribution of availability and prices to each distribution channel via their Channel Manager, Property Management System (PMS) & Revenue Management System (RMS)
- Reconfiguring and managing the Channel Manager, PMS & RMS to optimise prices based on both market and property conditions
- Providing regular insights to continuously optimise revenue performance
BOOK YOUR REVENUE MANAGEMENT AUDIT
We are set up to conduct a complete revenue management audit and serve as a friendly, proactive addition to your on-property team. Are you ready to improve your property’s revenue performance?
Get In TouchOUR SERVICES
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OUTSOURCED REVENUE MANAGEMENT
We’ll provide revenue management expertise to maximise revenues at your property.
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MAVPERFORM REVENUE MANAGEMENT SYSTEM (RMS)
We’ll utilise our very own Revenue Management System (RMS) to improve your RevPAR.
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HOTEL REVENUE CONSULTANCY
We’ll apply our expert knowledge to a specific project to help you reach your revenue goals.
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REVENUE MANAGEMENT AUDIT
We’ll identify opportunities for your property to improve revenues.
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