5.0
Case Study 1 – 4 Star Hotel
Case Study Highlights
Devise and implement a revenue strategy to drive strong growth for an 80 bedroom 4 star town-centre hotel
RevPAR, YOY
Over Budget
THE BRIEF
This town-centre hotel recognised that its fixed pricing strategy was limiting their revenue potential whilst their key competitors were effectively using a dynamic pricing strategy to grow market share and boost occupancy rates. The client lacked the skills on-property to adapt their pricing strategy and strengthen their property’s position in the local market. They needed to take a fresh approach to their pricing strategy and find a cost-effective outsourced revenue management service that would help them increase their revenue and maximise their market position for the long-term.
OUR APPROACH AND RESULTS
MavREV provided an outsourced revenue management service which increased Revenue Per Available Room (RevPAR) by 63% Year-Over-Year (YOY) and in the same period grew Total Revenue by £881k, exceeding budget expectations by £265k. We achieved these fantastic results by:
- Introducing a bespoke dynamic pricing strategy.
- Applying new inventory controls which optimised revenue from various sources of business.
- Configuring and seamlessly implementing the Channel Manager.
- Subsequently managing both the Channel Manager and the Property Management System (PMS).
- Providing regular insights to continuously optimise revenue performance.
BOOK YOUR REVENUE MANAGEMENT AUDIT
We are set up to conduct a complete revenue management audit and serve as a friendly, proactive addition to your on-property team. Are you ready to improve your property’s revenue performance?
Get In TouchWHAT OUR CLIENTS SAY
MavREV have provided an outsourced revenue management service to us since 2018. Dominic created a revenue strategy to help us achieve our goals by spending time to understand demand, our guests and our local market. He also implemented dynamic pricing, increased our distribution and continually analyses our performance. Consequently, we have seen our revenue more than double in the time we have been working together and we hope to be able to continue to do so for many years to come!
4 STAR HOTEL
OUR SERVICES
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OUTSOURCED REVENUE MANAGEMENT
We’ll provide revenue management expertise to maximise revenues at your property.
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MAVPERFORM REVENUE MANAGEMENT SYSTEM (RMS)
We’ll utilise our very own Revenue Management System (RMS) to improve your RevPAR.
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HOTEL REVENUE CONSULTANCY
We’ll apply our expert knowledge to a specific project to help you reach your revenue goals.
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REVENUE MANAGEMENT AUDIT
We’ll identify opportunities for your property to improve revenues.
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As a result of this, we have seen a vast improvement in the performance of our rooms, with a significant increase in our occupancy and room rates.
It is always a pleasure to catch up with Dominic at our regular meetings to discuss recent performance and future goals. We feel very fortunate to be able to trust this side of our business in what we feel is very safe hands.
